We don’t know how many online sales Big Bad Wolf has made in total this year, but in Malaysia we know Big Bad Wolf had attracted over 1.5 million visitors to its online incarnation.
Although Malaysia-based Big Bad Wolf debuted in Indonesia in 2016, it was only in April of this year that the first online Big Bad Wolf sale happened, after the pandemic forced the Jakarta Big Bad Wolf sale to close early.
Since then Big Bad Wolf has been running occasional online sales in Indonesia on the e-commerce platform Tokopedia, and per the Tokopedia Big Bad Wolf page has seen over 538,000 online sales already, with the next sale set to run December 1-7.
In Malaysia we know Big Bad Wolf had attracted over 1.5 million visitors to its online incarnation.
As this screenshot shows, it’s the usual array of English-language books that is attracting the online crowds.
We don’t know how many online sales Big Bad Wolf has made in total, but as this recent coverage from TNPS shows, the company has not sat about feeling sorry for itself as the pandemic unfolded, but rather embraced the opportunity to trial online selling.
Safe to say Big Bad Wolf will return to in-person sales when circumstances permit, but that online sales will also continue in the future.