Storytel Q4 report: Subscribers up 44% Y/Y. Streaming sales up 38%. Targets 1.1 million subscribers by end 2019

We won’t know the full story for Storytel 2018 until April, but the Q4 results are out and include an overview of the year, and a clear picture is emerging of consistent and sustainable growth, driven by digital. As I’ll explore in a follow-up report on the Swedish book market, what we are seeing in Read More …

Sweden’s digital tax falls from 25% to 6% in July. What will Storytel do with its VAT windfall?

The Swedish government has finally announced its digital VAT plans, and as from July 1 digital services like ebooks, audiobooks and news will be subject to just 6% VAT, instead of the current 25%. The logical next step, one might think, would be for prices to fall in line with the VAT reduction, but as Read More …

StreetLib completes January tranche of global expansion. 21 countries on 6 continents

When StreetLib launched The New Publishing Standard in September 2017 we made clear the function of the journal was to stimulate debate about the much-neglected global book markets. It was not a StreetLib promotional tool, and not a vehicle to advocate digital at the expense of traditional formats. But occasionally StreetLib becomes part of the Read More …

Storytel partners with airline and ups its reading game with Ztory buy out. Spotify gets into podcasts. Others discuss digital fatigue

It sometimes seems like the US book market and the rest of the world are on different planets. “Capitalizing on Book Publishing Trends in 2019” is the title of a free webinair from Book Business later this month. I did think about signing up, but when they wanted my address and telephone number as compulsory Read More …

Boktugg’s essential list of 2019 Scandinavian book fairs

Regulars here at TNPS will know the value we attach to the global book fair scene, and that contrary to the impression given by many western publishing industry platforms, there are significant book fairs, book festivals and other literary events happening pretty much every day of the year somewhere around the world. I’m asked time Read More …

Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …

Sweden’s Storytel beats forecast for both subscribers and revenue. 55% of subscribers and 52% of streaming revenue now international

Storytel issued a press release today to say it had beaten its forecast for both subscribers and revenue in Q4, with an average 768,700 paying subscribers across its fifteen markets, up almost 48,000 on Q3. Streaming revenue just beat the forecast, coming in at SEK 291.3 million ($32 million) for Q4, of which SEK 140 Read More …

Sweden’s Bookbeat grew 163% to 150,000 in 2018. Targets 250,000 subscribers by end 2019

Swedish streaming service Bookbeat may have put the UK on hold, but it’s still battling for market share in Finland, Germany and homeland Sweden, with Finland performing well. In an interview with Sweden’s Boktugg, Bookbeat CEO Niclas Sandin intimated he expected more growth from Germany in 2019 and that together Germany and Finland might exceed Read More …

As Storytel Q3 results show 730,000 subscribers, with streaming revenue up 43% Y/Y, fourth place rival Bokus Play plays the discount game to stay relevant

It was never going to be easy for new kid on the Scandinavian audiobook block, Bokus Play. Storytel is far and away the strongest player, both at home and abroad, with BookBeat and Nextory so comfortably in second  and third place it seemed like there was no room for a fourth player. Even one with Read More …

After the Scribd-NYT subscription deal, Sweden’s Bookbeat ties a bundled deal with Dagens Nyheter. But are Storytel’s rivals up to the challenges ahead?

If the Scribd-New York Times subscription bundle made the headlines in the Anglophone world, it is Bookbeat’s deal with Dagen Nyheter that is the big news in Scandinavia. Bookbeat, second player to Storytel in the Nordic audiobook and ebook subscription stakes, has signed a deal with the Swedish digital news service (Dagens Nyheter = Today’s Read More …

Axiell Media cries foul on OverDrive’s Sweden deal, claiming OverDrive has no agreements with Sweden’s biggest publishers

October was supposed to mark the start of OverDrive’s supply of digital content to Sweden’s public libraries after Overdrive beat domestic front-runner Axial in a lowest-priced bidding war. From TNPS in June: OverDrive wins 4 year contract to supply ebooks to Sweden’s libraries Axiell bought out former market leader Elib in 2015 and seemed in Read More …

The Week In Review

Here’s a second chance to see the TNPS post from the past seven days. Start the Day Global – 30 September 2018 Sweden’s Storytel Arabia partners with Jordan’s Jamalon to expand MENA audiobook reach Nigerian student writer wins trip to Sharjah International Book fair. They never had prizes like that when I was a kid! Read More …

Nextory partners with Libreka to prepare a Germany launch, competing with BookBeat and Amazon. Storytel prefers the low-hanging fruit

This is Storytel’s global reach as we start October 2018: Sweden, Norway, Denmark, Finland, Iceland, Netherlands, Poland, Russia, Spain, India, United Arab Emirates, Turkey and Italy, with imminent launches in Bulgaria and Mexico, and a Brazil launch unconfirmed but looking likely. With the exception of Italy, none are countries where Amazon’s Audible is an active Read More …

Storytel sees 42.3% revenue growth in Q3. Adds 100,000 new subscribers. Over half of all revenue now comes from international sites

First, the numbers. Despite adding 100,000 subscribers, Storytel missed its 725,000 target for Q3, averaging just 720,900. But streaming revenue exceeded expectations, coming in at SEK 280 million ($30.8 million), against a forecast of 275.5 million. International subscriptions rose by 78,200 to a total of 384,700 but there is no breakdown offered on which countries Read More …

Bonnier’s BookBeat reports 97% growth against fierce competition from Storytel. German investment next. UK still on the backburner

While US and UK publishers watch the Scandinavian experiment from a safe distance, a mixture of envy and fear in their eyes, Sweden’s BookBeat goes from strength to strength, leaving no doubt that, whatever publishers may feel about the subscription model, consumers love it. Bookbeat’s June, July and August revenue grew 97% compared to 2017, Read More …

Amazon Sweden: Data centres more likely than warehouses. Either way it’s not books

Well, we still don’t have anything official from Amazon to say one way or another, but we do know Amazon is in Sweden preparing something. And Sweden’s Breakit this week decided to take a close look at exactly what it is Amazon is up to in the land of Storytel. As reported here at TNPS Read More …

Four in ten books sold in Sweden are through a subscription service. But might both print and ebooks be the casualties of the great Scandinavian experiment?

Forty percent of books sold in Sweden are through a subscription service. Total book sales revenue in Sweden increased by 6.2% last year but, perhaps unsurprisingly given the rise and rise of the subscription model in Scandinavia, digital is leading the charge. And traditional bookselling outlets are getting hammered. While there are many upsides to Read More …

Storytel’s Jonas Tellander responds to the Swedish audiobook royalties storm

Svensk Bokhandel, the Swedish publishing industry journal that broke the story about Storytel’s two tier royalties – one level for Bonnier, another for everyone else – carries a response from Storytel CEO Jonas Tellander today. I want to be transparent and answer any questions I can answer. The last thing I want to be is Read More …

Storytel raise half billion kroner for Latin America and Asia expansion

While Storytel has been having a rough time in the Swedish publishing media over its variable royalty arrangements, the Stockholm stock exchange has (albeit without much enthusiasm – see below) agreed to a quest to raise an additional half billion kroner ($55.8 million). Sweden’s Digital runs this story with the headline, Storytel takes in a Read More …

Storytel’s royalty model “rigged and manipulated.” Storm brews over Storytel’s privileged agreement with Bonnier

With Storytel under increasing pressure from rival operators in the Swedish audiobook arena two things were inevitable. First, Storytel’s market share would fall. And consequent on that Storytel would need to review its royalty arrangements for its content suppliers – in this case established publishers, as Storytel does not deal direct with authors as per Read More …