Big Bad Wolf returns to Dubai in October, with 3 million books

Very few details available right now, but with one month to go it’s now official that Big Bad Wolf, the Malaysia-based flash-book-sale operation that takes literally millions of English-language books to countries that routinely do not speak English, is back in the UAE in October for its second run. As with the debut event in Read More …

Big Bad Wolf returns to Sri Lanka in October with 1.5 million books

Details are sparse at this point, but Big Bad Wolf will be returning to Sri Lanka for its third year, taking 1.5 million English-language books to Colombo. Already this year Big Bad Wolf has put on over 20 of its massive book sales, selling million of books to millions of eager visitors. 25 million books Read More …

25 million books sold to 3 million visitors across 25 cities, and it’s only August. Big Bad Wolf shows us the global demand for affordable English-language books

One would think a country like Indonesia, not noted for its reading reputation, might soon get tired of a Malaysian company turning up with millions (literally) of English-language books in eleven-day 24/7 flash sales. But if there is a limit, Big Bad Wolf has yet to reach it. Not content with taking 5.5 million books Read More …

Big Bad Wolf announces first Thailand dates for 2019. Three million books to Bangkok

We don’t know for sure yet how many trips Big Bad Wolf will be making to Thailand this year, but we do know the dates for the Bangkok bonanza. At a press conference yesterday Big Bad Wolf announced it would be shipping 3 million books – mostly English – to Thailand for an eleven-day 24/7 Read More …

As Big Bad Wolf South Korea winds up, BBW is already live in the Philippines, and will be in Indonesia and Pakistan this month

Big Bad Wolf’s debut event wound up in South Korea yesterday. No news yet on how many turned out for the 24/7 eleven day sale of 2 million English-language books, but I’d be very surprised if we don’t see the Big Bad Wolf team organise a second South Korea event before this year is out. Read More …

Big Bad Wolf to take 2 million English-language books to its tenth market – South Korea

No images for this one yet – the Big Bad Wolf site has yet to be updated with the details – but next month the world’s biggest book sale debuts in South Korea. The Korea Times tells us Big Bad Wolf will kick off its 24/7 eleven day book buying bonanza on July 5 through Read More …

Big Bad Wolf takes millions of English-language books to Taiwan, Myanmar, Indonesia and Pakistan as publishers look the other way

Big Bad Wolf took 2 million English-language books to Taiwan this month for its second Big Bad Wolf Taipei event. Last year it drew a crowd of 165,000 during its eleven day 24/7 run. That’s a remarkable achievement given all the books were in English. It’s no one-off. Big Bad Wolf on June 10 closed Read More …

Big Bad Wolf heads to Mandalay, taking its total to 2 million English-language books to Myanmar so far this year

If we ever wanted a barometer of interest in English-language books in countries English-language publishers are indifferent to, we need look no further than Big Bad Wolf. From May 31 through June 10, with a preview day on May 30, Big Bad Wolf will be piling up one million English language books in Mandalay. Mandalay? Read More …

Print to Screen – English-language books promotion in Thailand

This post is just a reminder to authors and publishers that, unlike in the US and UK where foreign language titles, if available at all, are shunted away in a dark corner, foreign-language books are in demand around the world. We should take care not lose sight of the international marketing opportunities when we distribute Read More …

Start The Day Global 22 April 2019: Libya, China, Pakistan, Big Bad Wolf Pakistan and South Africa

Start The Day Global – a round-up of some of the myriad international publishing stories that there isn’t time to develop in full, or that have been well-covered by other industry journals and warrant a referral here. We start the day global today in Libya, perhaps one of the less frequent countries to pop up Read More …

As the Tehran International Book Fair goes head to head with at least 8 other major global book events later this month, let’s not forget the writers and readers of Iran

Starting April 24 and running through until May 4, the 32nd Tehran International Book Fair has China as guest of honour this year, and as usual the event promises to be spectacular, with around 2 million visitors piling in. Last year’s incarnation brought in sales worth the USD equivalent of $38 million, but despite this Read More …

While Bologna grabs the publishing industry headlines, 2 million descend on Kuala Lumpur for Malaysia’s international book fair in the land of Big Bad Wolf and the Bookfest

Malaysia seems not to be a priority book market for publishers outside SE Asia, guided by the belief that few people read in that part of the world. But as is so often the case, these urban myths evolve in response to local conditions, and fester into unfounded pseudo-facts that leave readers across the region Read More …

While publishers look the other way Big Bad Wolf takes 1 million English-language books to Pakistan

Big Bad Wolf has already shipped millions of English language books this year for its 24/7 11 day flash sales, each attracting hundreds of thousands of visitors. Indonesia, the Philippines, and Myanmar are already behind us – although most of those will be having multiple repeat events this year, such has been the demand. Malaysia Read More …

Big Bad Wolf plans for 1 million visitors at its Indonesia book sale of 5.5 million books

When Big Bad Wolf debuted in Indonesia in 2016, regional organiser Uli Silalahi of PT Jaya Retail was not convinced the event had legs. Usually book exhibitions are only 3 days with a total of 5 thousand visitors. But here was Big Bad Wolf suggesting not just a twelve day book sale open 24 hours. Read More …

Over 5 million visitors spend over $5 million at India’s 2019 book fairs. And we’re only halfway through February

India’s Kolkata International Book Fair wound up earlier this week and the numbers are in: 2.3 million visitors spent 230 million rupees (US$ 3.2 million) on books in twelve days. Given the price of books in India the volume must have been huge. This just weeks after 900,000 turned out to the New Delhi World Book Read More …

As the London Book Fair looms, invisible millions attend book fairs and festivals around the globe

If it’s February it must be the Amar Ekushey Boi Mela in Bangladesh, an annual festival of books that runs the entire month of February. Last year the boi mela sold books to the USD equivalent of just shy of $10 million. But hands up anyone who has Bangladesh on their book market bucket list? Read More …

StreetLib completes January tranche of global expansion. 21 countries on 6 continents

When StreetLib launched The New Publishing Standard in September 2017 we made clear the function of the journal was to stimulate debate about the much-neglected global book markets. It was not a StreetLib promotional tool, and not a vehicle to advocate digital at the expense of traditional formats. But occasionally StreetLib becomes part of the Read More …

Big Bad Wolf debuts in Myanmar, announces first of year’s Philippines and Malaysia dates. For 10th anniversary BBW will ship 60 million books to 30 cities in 14 countries

The world’s biggest book fair is happening right now in Yangon, the former capital of Myanmar. In the standard Big Bad Wolf international format, Andrew Yap and Jacqueline Ng have taken 2 million new English-language books to Myanmar, where a crowd of 500,000 is expected. Yes, read that twice. 2 million new English-language books have Read More …

Big Bad Wolf – TNPS Story of the Year 2018

Given The New Publishing Standard only launched in September 2017, 2018 is is our first full calendar year, and our first opportunity to look back on the year and select the outstanding publishing stories, publishing people and publishing industry journals of 2018. Needless to say, being TNPS we were looking at the stories, people and Read More …

In case you missed it – The past week on TNPS

The past seven days on TNPS – here’s what you missed.   Dubai Audio Library “the largest Arabic audio library in the world” Dubai Audio Library “the largest Arabic audio library in the world” Self-published comic book to become Netflix series – Again Self-published comic book to become Netflix series – Again Saudi Arabia’s 4th Read More …