Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …

Storytel launches podcasts in Poland

Podcasts are a great way of reaching consumers with shortform audio, without the full expense that comes with producing an audiobook, and in the US, reports Poland’s Weekend Gazeta, podcasts have been elevated to an art form. In the United States…the releases of subsequent seasons of iconic productions are an event no less than the Read More …

Audiobook revenue doubled in Finland in 2018

While the end of year results are not yet known, audiobook revenues doubled in Finland up until September 2018, standing at 2.5 million euros ($2.8 million) and accounting for 3% of total book sales. Market leader Bookbeat, part of Sweden’s Bonnier, as reported here recently had 150,000 subscribers at end 2019, and Finland’s M&M says 70,000 Read More …

In 2018 750,000 digital book downloads a day went uncounted by Nielsen Bookscan and Data Guy’s BookStat, fuelling the nonsense that people are reading less

Regulars here at TNPS will not have been surprised that Rakuten OverDrive last year surpassed the quarter billion download mark, serving 274 million digital books to eager consumers through its global library distribution service. While the USA is by far the bigger client country of OverDrive we should remember that the company delivers digital books Read More …

Sweden’s Storytel beats forecast for both subscribers and revenue. 55% of subscribers and 52% of streaming revenue now international

Storytel issued a press release today to say it had beaten its forecast for both subscribers and revenue in Q4, with an average 768,700 paying subscribers across its fifteen markets, up almost 48,000 on Q3. Streaming revenue just beat the forecast, coming in at SEK 291.3 million ($32 million) for Q4, of which SEK 140 Read More …

Sweden’s Bookbeat grew 163% to 150,000 in 2018. Targets 250,000 subscribers by end 2019

Swedish streaming service Bookbeat may have put the UK on hold, but it’s still battling for market share in Finland, Germany and homeland Sweden, with Finland performing well. In an interview with Sweden’s Boktugg, Bookbeat CEO Niclas Sandin intimated he expected more growth from Germany in 2019 and that together Germany and Finland might exceed Read More …

Storytel Arabia inks audiobook deal with top Arab publisher Dar El-Shorouk

Storytel ends 2018 on a positive note, with a deal to produce  600 audiobooks from titles in the 4,000-strong catalogue of one of the most prestigious publishers in the Arab world, Dar El-Shorouk. Cairo-based Dar El-Shorouk publishes award-winning Arabic authors such as Bahaa Taher, Hisham Mattar, Youssef Ziedan, Alaa Al-Aswany, Ahdaf Soueif, Tawfiq Al-Hakim, Ahmed Read More …

In case you missed it – The past week on TNPS

The past seven days on TNPS – here’s what you missed.   Dubai Audio Library “the largest Arabic audio library in the world” Dubai Audio Library “the largest Arabic audio library in the world” Self-published comic book to become Netflix series – Again Self-published comic book to become Netflix series – Again Saudi Arabia’s 4th Read More …

Self-publishing is “one of the great growth engines of the Peruvian publishing market”

Over at PublishNewsES this week, a thought-provoking study of the Peruvian book market that, unusually, adopts a holistic approach more akin to that we’d take here at TNPS. That is to say, a view that looks at all the key market segments rather than the usual introspective focus on publishers and offline/online retail. In this Read More …

Ghana’s audiobook start-up AkooBooks wins the African Entrepreneurship Award as western audiobook and ebook firms look the other way

As with ebooks, so with audiobooks. While the big western digital book companies steer clear of the African continent bar a toe in the waters of South Africa, local talent is rising to fill the vacuum.  Kenya’s eKitabu, Nigeria’s Publiseer and OkadaBooks… And in Ghana, AkooBooks Audio, which this week won a High Potential Innovation Read More …

Dubai Audio Library “the largest Arabic audio library in the world”

Launched by Dubai’s Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Dubai Audio Library seeks to help the 7 million visually impaired people in the Arab world. It’s an initiative, reports Nasher News, undertaken by the RTA in collaboration with the website Bookshare.org. The Library is a volunteering platform for supporting seven Read More …

Storytel Turkey partners with Vodafone in latest telco deal to boost audiobook reach

Storytel is no stranger to partnering with telcos to deliver audiobooks to wider audiences. Way back in 2016 Storytel partnered with Denmark’s Telia, for example. And almost a year ago to the day Storytel partnered with T-Mobile Poland. Sweden’s Storytel partners with Poland’s T-Mobile to deliver audiobooks Now comes news Storytel Turkey has partnered with Read More …

Storytel launches in Bulgaria – 15th market. Storytel international site links drops from 30 to 17 countries

The official press release doesn’t tell us much, but Storytel Bulgaria is now officially Storytel’s 15th market, fifteen months after Storytel acquired the Bulgarian audiobook firm D&D Factory. No numbers for Bulgarian content, but what there is will be available alongside Storytel’s 50,000 English-language titles. UPDATE: Storytel Bulgaria launches with 300 titles in Bulgarian. Stefan Read More …

Storytel confirms Bulgaria launch for 2018. At least six new markets in 2019 (inc. Brazil and Singapore). Mofibo ebooks to come under Storytel brand

Although we don’t have the date yet, it’s now official that Storytel will be launching in Bulgaria this year, and as there’s only this month to go it now seems certain Storytel Bulgaria will formally be announced in the Bulgarian capital at the Sofia Literary Festival (11-16 December), running in tandem with the Sofia International Read More …

In the fight against Storytel, Denmark’s JP/Politikens Hus acquires Danish online bookshop Saxo.com

The acquisition, subject to regulatory authority approval, of Denmark’s largest online bookstore Saxo by minority stake-holder JP/Politikens Hus has repercussions beyond the Danish border. If the translation is accurate, Saxo’s Jørgen Balle Olesen said in a press release, I hand over the keys to JP / Politikens Hus with a mixture of pride and vodka. Fortunately, Read More …

Is Storytel planning a Bulgaria launch in December?

Storytel generally keeps its planned launches secret until they happen (Mexico and the imminent launches in Brazil and Singapore the exceptions) and so far Jonas Tellander has made no comment on a pending Bulgaria launch, despite TNPS reporting on the likelihood back at the start of 2018. Storytel has 300,000 Swedish subscribers, a further 250,000 Read More …

Storytel launches in 14th market – Mexico – with 2,400 Spanish titles accessible across Latin America

Storytel’s Mexico launch today comes with a surprise bonus. Full Latin America reach. When TNPS broke the news in the Anglophone industry media that Storytel was looking at the Latin America markets I noted Brazil, Argentina, Colombia and Mexico were frontrunners for Storytel’s LatAm expansion. Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for Read More …

The TNPS Week In Review

It’s been a quiet week at TNPS for various reasons, but here’s what was covered this past seven days.   Storytel confirms Brazil launch for 2019 as Mexico launch nears. Sharjah 2.23 million. Algiers 2.2 million. 4.4 million visitors to Arab book fairs in the past two weeks. The Arab Renaissance gathers momentum. The Arab Read More …

As Storytel Q3 results show 730,000 subscribers, with streaming revenue up 43% Y/Y, fourth place rival Bokus Play plays the discount game to stay relevant

It was never going to be easy for new kid on the Scandinavian audiobook block, Bokus Play. Storytel is far and away the strongest player, both at home and abroad, with BookBeat and Nextory so comfortably in second  and third place it seemed like there was no room for a fourth player. Even one with Read More …

Storytel confirms Brazil launch for 2019 as Mexico launch nears

Back in May 2018 The New Publishing Standard was the first English-language industry journal to break the news of Storytel’s Latin America plans. Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019? Since when the Mexico launch has been confirmed as set for end 2018. Storytel confirms Latin America ambitions. Mexico launch this Read More …