Discount ebook deals mailing list BookBub finally adds audiobooks. Launches Chirp in partnership with Findaway

One of the biggest gripes about Amazon’s ACX, the self-publishing arm of Audible and very much the go to place for indie authors to distribute their audiobooks, is that Amazon calls the shots on pricing. Among the many appeals of new kid on the block Findaway is that the author has a semblance of control. Read More …

Storytel Poland: An entertainment platform, not a bookstore with a subscription option

This is a translation of an  original article by Daniel Kotliński, which can be found here. An entertainment platform, not a bookstore with a subscription option. Prospects and plans for the development of the Storytel brand. Like storytelling itself, audio has limitless possibilities. Does an application for audio materials that has been out on the Polish market Read More …

Storytel prepares Germany launch, consolidating subscription as a serious challenger to the traditional publishing model

It all seemed so implausible at the start of this decade. Ebooks had officially arrived, thanks to Amazon’s Kindle store breathing life into a format that had been around since long before. But it was just a digital extension of the status quo retail model. It was printed books on a screen, not remotely exploring digital’s Read More …

Storytel Q4 report: Subscribers up 44% Y/Y. Streaming sales up 38%. Targets 1.1 million subscribers by end 2019

We won’t know the full story for Storytel 2018 until April, but the Q4 results are out and include an overview of the year, and a clear picture is emerging of consistent and sustainable growth, driven by digital. As I’ll explore in a follow-up report on the Swedish book market, what we are seeing in Read More …

Sweden’s digital tax falls from 25% to 6% in July. What will Storytel do with its VAT windfall?

The Swedish government has finally announced its digital VAT plans, and as from July 1 digital services like ebooks, audiobooks and news will be subject to just 6% VAT, instead of the current 25%. The logical next step, one might think, would be for prices to fall in line with the VAT reduction, but as Read More …

Brazil’s Ubook prepares IPO as Amazon launches Audible Latino, suggesting Audible Spain is still some way off

Brazilian audiobook firm Ubook is preparing for an IPO in Canada that will value the company at anywhere from USD $8 – $15 million as CEO Flavio Osso looks to expand Ubook’s operations further into Europe. UPDATE: Flavio Osso points out that “The range from 8 to 15 million dollars is the the target amount Read More …

Storytel wants to reduce visibility on hot romance and erotica because they are too popular

Cupido is a Norwegian site dedicated to all things sensual, and now that includes podcasts. This month Cupido is launching what apparently translates as Cupido Handsfree – a great double-entendre if accurate. To mark the event Cupido tells us that 4,500 of Storytel’s 100,000 titles are categorized as “sensual”, referencing a report in the left-wing Norwegian Read More …

Storytel partners with airline and ups its reading game with Ztory buy out. Spotify gets into podcasts. Others discuss digital fatigue

It sometimes seems like the US book market and the rest of the world are on different planets. “Capitalizing on Book Publishing Trends in 2019” is the title of a free webinair from Book Business later this month. I did think about signing up, but when they wanted my address and telephone number as compulsory Read More …

Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …

Storytel launches podcasts in Poland

Podcasts are a great way of reaching consumers with shortform audio, without the full expense that comes with producing an audiobook, and in the US, reports Poland’s Weekend Gazeta, podcasts have been elevated to an art form. In the United States…the releases of subsequent seasons of iconic productions are an event no less than the Read More …

Sweden’s Storytel beats forecast for both subscribers and revenue. 55% of subscribers and 52% of streaming revenue now international

Storytel issued a press release today to say it had beaten its forecast for both subscribers and revenue in Q4, with an average 768,700 paying subscribers across its fifteen markets, up almost 48,000 on Q3. Streaming revenue just beat the forecast, coming in at SEK 291.3 million ($32 million) for Q4, of which SEK 140 Read More …

Storytel Arabia inks audiobook deal with top Arab publisher Dar El-Shorouk

Storytel ends 2018 on a positive note, with a deal to produce  600 audiobooks from titles in the 4,000-strong catalogue of one of the most prestigious publishers in the Arab world, Dar El-Shorouk. Cairo-based Dar El-Shorouk publishes award-winning Arabic authors such as Bahaa Taher, Hisham Mattar, Youssef Ziedan, Alaa Al-Aswany, Ahdaf Soueif, Tawfiq Al-Hakim, Ahmed Read More …

Storytel Turkey partners with Vodafone in latest telco deal to boost audiobook reach

Storytel is no stranger to partnering with telcos to deliver audiobooks to wider audiences. Way back in 2016 Storytel partnered with Denmark’s Telia, for example. And almost a year ago to the day Storytel partnered with T-Mobile Poland. Sweden’s Storytel partners with Poland’s T-Mobile to deliver audiobooks Now comes news Storytel Turkey has partnered with Read More …

Storytel launches in Bulgaria – 15th market. Storytel international site links drops from 30 to 17 countries

The official press release doesn’t tell us much, but Storytel Bulgaria is now officially Storytel’s 15th market, fifteen months after Storytel acquired the Bulgarian audiobook firm D&D Factory. No numbers for Bulgarian content, but what there is will be available alongside Storytel’s 50,000 English-language titles. UPDATE: Storytel Bulgaria launches with 300 titles in Bulgarian. Stefan Read More …

Storytel confirms Bulgaria launch for 2018. At least six new markets in 2019 (inc. Brazil and Singapore). Mofibo ebooks to come under Storytel brand

Although we don’t have the date yet, it’s now official that Storytel will be launching in Bulgaria this year, and as there’s only this month to go it now seems certain Storytel Bulgaria will formally be announced in the Bulgarian capital at the Sofia Literary Festival (11-16 December), running in tandem with the Sofia International Read More …

In the fight against Storytel, Denmark’s JP/Politikens Hus acquires Danish online bookshop Saxo.com

The acquisition, subject to regulatory authority approval, of Denmark’s largest online bookstore Saxo by minority stake-holder JP/Politikens Hus has repercussions beyond the Danish border. If the translation is accurate, Saxo’s Jørgen Balle Olesen said in a press release, I hand over the keys to JP / Politikens Hus with a mixture of pride and vodka. Fortunately, Read More …

Is Storytel planning a Bulgaria launch in December?

Storytel generally keeps its planned launches secret until they happen (Mexico and the imminent launches in Brazil and Singapore the exceptions) and so far Jonas Tellander has made no comment on a pending Bulgaria launch, despite TNPS reporting on the likelihood back at the start of 2018. Storytel has 300,000 Swedish subscribers, a further 250,000 Read More …

Storytel launches in 14th market – Mexico – with 2,400 Spanish titles accessible across Latin America

Storytel’s Mexico launch today comes with a surprise bonus. Full Latin America reach. When TNPS broke the news in the Anglophone industry media that Storytel was looking at the Latin America markets I noted Brazil, Argentina, Colombia and Mexico were frontrunners for Storytel’s LatAm expansion. Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for Read More …

The TNPS Week In Review

It’s been a quiet week at TNPS for various reasons, but here’s what was covered this past seven days.   Storytel confirms Brazil launch for 2019 as Mexico launch nears. Sharjah 2.23 million. Algiers 2.2 million. 4.4 million visitors to Arab book fairs in the past two weeks. The Arab Renaissance gathers momentum. The Arab Read More …

As Storytel Q3 results show 730,000 subscribers, with streaming revenue up 43% Y/Y, fourth place rival Bokus Play plays the discount game to stay relevant

It was never going to be easy for new kid on the Scandinavian audiobook block, Bokus Play. Storytel is far and away the strongest player, both at home and abroad, with BookBeat and Nextory so comfortably in second  and third place it seemed like there was no room for a fourth player. Even one with Read More …