Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …

Storytel launches podcasts in Poland

Podcasts are a great way of reaching consumers with shortform audio, without the full expense that comes with producing an audiobook, and in the US, reports Poland’s Weekend Gazeta, podcasts have been elevated to an art form. In the United States…the releases of subsequent seasons of iconic productions are an event no less than the Read More …

Sweden’s Storytel beats forecast for both subscribers and revenue. 55% of subscribers and 52% of streaming revenue now international

Storytel issued a press release today to say it had beaten its forecast for both subscribers and revenue in Q4, with an average 768,700 paying subscribers across its fifteen markets, up almost 48,000 on Q3. Streaming revenue just beat the forecast, coming in at SEK 291.3 million ($32 million) for Q4, of which SEK 140 Read More …

Storytel Arabia inks audiobook deal with top Arab publisher Dar El-Shorouk

Storytel ends 2018 on a positive note, with a deal to produce  600 audiobooks from titles in the 4,000-strong catalogue of one of the most prestigious publishers in the Arab world, Dar El-Shorouk. Cairo-based Dar El-Shorouk publishes award-winning Arabic authors such as Bahaa Taher, Hisham Mattar, Youssef Ziedan, Alaa Al-Aswany, Ahdaf Soueif, Tawfiq Al-Hakim, Ahmed Read More …

Storytel Turkey partners with Vodafone in latest telco deal to boost audiobook reach

Storytel is no stranger to partnering with telcos to deliver audiobooks to wider audiences. Way back in 2016 Storytel partnered with Denmark’s Telia, for example. And almost a year ago to the day Storytel partnered with T-Mobile Poland. Sweden’s Storytel partners with Poland’s T-Mobile to deliver audiobooks Now comes news Storytel Turkey has partnered with Read More …

Storytel launches in Bulgaria – 15th market. Storytel international site links drops from 30 to 17 countries

The official press release doesn’t tell us much, but Storytel Bulgaria is now officially Storytel’s 15th market, fifteen months after Storytel acquired the Bulgarian audiobook firm D&D Factory. No numbers for Bulgarian content, but what there is will be available alongside Storytel’s 50,000 English-language titles. UPDATE: Storytel Bulgaria launches with 300 titles in Bulgarian. Stefan Read More …

Storytel confirms Bulgaria launch for 2018. At least six new markets in 2019 (inc. Brazil and Singapore). Mofibo ebooks to come under Storytel brand

Although we don’t have the date yet, it’s now official that Storytel will be launching in Bulgaria this year, and as there’s only this month to go it now seems certain Storytel Bulgaria will formally be announced in the Bulgarian capital at the Sofia Literary Festival (11-16 December), running in tandem with the Sofia International Read More …

In the fight against Storytel, Denmark’s JP/Politikens Hus acquires Danish online bookshop Saxo.com

The acquisition, subject to regulatory authority approval, of Denmark’s largest online bookstore Saxo by minority stake-holder JP/Politikens Hus has repercussions beyond the Danish border. If the translation is accurate, Saxo’s Jørgen Balle Olesen said in a press release, I hand over the keys to JP / Politikens Hus with a mixture of pride and vodka. Fortunately, Read More …

Is Storytel planning a Bulgaria launch in December?

Storytel generally keeps its planned launches secret until they happen (Mexico and the imminent launches in Brazil and Singapore the exceptions) and so far Jonas Tellander has made no comment on a pending Bulgaria launch, despite TNPS reporting on the likelihood back at the start of 2018. Storytel has 300,000 Swedish subscribers, a further 250,000 Read More …

Storytel launches in 14th market – Mexico – with 2,400 Spanish titles accessible across Latin America

Storytel’s Mexico launch today comes with a surprise bonus. Full Latin America reach. When TNPS broke the news in the Anglophone industry media that Storytel was looking at the Latin America markets I noted Brazil, Argentina, Colombia and Mexico were frontrunners for Storytel’s LatAm expansion. Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for Read More …

The TNPS Week In Review

It’s been a quiet week at TNPS for various reasons, but here’s what was covered this past seven days.   Storytel confirms Brazil launch for 2019 as Mexico launch nears. Sharjah 2.23 million. Algiers 2.2 million. 4.4 million visitors to Arab book fairs in the past two weeks. The Arab Renaissance gathers momentum. The Arab Read More …

As Storytel Q3 results show 730,000 subscribers, with streaming revenue up 43% Y/Y, fourth place rival Bokus Play plays the discount game to stay relevant

It was never going to be easy for new kid on the Scandinavian audiobook block, Bokus Play. Storytel is far and away the strongest player, both at home and abroad, with BookBeat and Nextory so comfortably in second  and third place it seemed like there was no room for a fourth player. Even one with Read More …

Storytel confirms Brazil launch for 2019 as Mexico launch nears

Back in May 2018 The New Publishing Standard was the first English-language industry journal to break the news of Storytel’s Latin America plans. Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019? Since when the Mexico launch has been confirmed as set for end 2018. Storytel confirms Latin America ambitions. Mexico launch this Read More …

Amazon finally launches Audible in India, almost a year after Storytel. Sticks to one audiobook subscription model against Storytel’s unlimited ebooks and audio

Impossible to second-guess why this took so long – the expectation was early 2018 – but Amazon has finally launched a beta version of Audible in India, and it has stuck to its standard model despite an almost year long head start by rival Storytel. Sweden’s Storytel beats Amazon’s Audible to the India audiobook market Read More …

After the Scribd-NYT subscription deal, Sweden’s Bookbeat ties a bundled deal with Dagens Nyheter. But are Storytel’s rivals up to the challenges ahead?

If the Scribd-New York Times subscription bundle made the headlines in the Anglophone world, it is Bookbeat’s deal with Dagen Nyheter that is the big news in Scandinavia. Bookbeat, second player to Storytel in the Nordic audiobook and ebook subscription stakes, has signed a deal with the Swedish digital news service (Dagens Nyheter = Today’s Read More …

Storytel to launch in Singapore in 2019

In marked contrast to Storytel’s usual approach of keeping quiet about new launches until everything is ready to go, Storytel’s Asia expansion plans are being announced well in advance. This week comes a Storytel press release confirming Storytel will be launching in Singapore in 2019, with titles in English and Chinese. This will come as no Read More …

As PRH announces planned expansion into 8 SE Asia countries, TNPS looks at the digital prospects in a region of 380 million internet users

Back in December 2017 TNPS ran with the headline, S.E. Asia online economy growing faster than predicted. $200bn by 2025. Will publishers rise to the opportunity? S.E. Asia online economy growing faster than predicted. $200bn by 2025. Will publishers rise to the opportunity? It seems some have. This week comes news that, from a base Read More …

The Week In Review

Here’s a second chance to see the TNPS post from the past seven days. Start the Day Global – 30 September 2018 Sweden’s Storytel Arabia partners with Jordan’s Jamalon to expand MENA audiobook reach Nigerian student writer wins trip to Sharjah International Book fair. They never had prizes like that when I was a kid! Read More …

Nextory partners with Libreka to prepare a Germany launch, competing with BookBeat and Amazon. Storytel prefers the low-hanging fruit

This is Storytel’s global reach as we start October 2018: Sweden, Norway, Denmark, Finland, Iceland, Netherlands, Poland, Russia, Spain, India, United Arab Emirates, Turkey and Italy, with imminent launches in Bulgaria and Mexico, and a Brazil launch unconfirmed but looking likely. With the exception of Italy, none are countries where Amazon’s Audible is an active Read More …

Storytel sees 42.3% revenue growth in Q3. Adds 100,000 new subscribers. Over half of all revenue now comes from international sites

First, the numbers. Despite adding 100,000 subscribers, Storytel missed its 725,000 target for Q3, averaging just 720,900. But streaming revenue exceeded expectations, coming in at SEK 280 million ($30.8 million), against a forecast of 275.5 million. International subscriptions rose by 78,200 to a total of 384,700 but there is no breakdown offered on which countries Read More …