Storytel beats subscriber and revenue forecasts for Q2 with annual growth at 37%

The latest results from Storytel offer no surprises but also, sadly, no real detail beyond what we’ve come to expect. On target for one million subscribers by end 2019, Storytel hit 887,500 subscribers in Q2, an increase of 53,200 on Q1. The forecast was 800,000, and a predictable press release says simply, Storytel therefore surpasses Read More …

Storytel marks its first year in Italy with a tripled catalogue size and an Originals launch

It’s one year since Storytel went head to head with Amazon’s Audible in Italy, and so far Storytel are keeping their consumer numbers quiet, but are more profligate with the catalogue figures. Having kicked off with just 1,300 Italian titles and “tens of thousands” of English-language titles it was clear Audible Italy was not going Read More …

Storytel launches in Germany, leaving Brazil, Thailand and South Korea to come for 2019

After the launch in Singapore earlier this year, Storytel was widely expected to follow through with Brazil and then Germany. South Korea had been confirmed for end of year, and Thailand, while not yet official, the prime candidate for the fifth new market for 2019. Stefan Tegenfalk, Head of Expansion at Storytel, said in a Read More …

Airtel Africa’s $1 billion London IPO holds promise for Africa’s publishing industry

When it comes to identifying publishing opportunities in the emerging African markets one can do worse than watch the telcos. Telcos potentially provide the ideal connection between consumers and publishers in countries and regions where traditional ink on paper publishing faces insurmountable challenges, and that the mainstream digital book operators have deemed not worthwhile. Telcos Read More …

With the “attention economy” the latest buzzword excuse for perceived falling book sales, how is it Scandinavia is seeing both video and book streaming rise simultaneously?

The rise and rise of audiobook and ebook subscription streaming across the Scandinavian countries has been mentioned here at TNPS so often it hardly needs rehearsing again. But this week the tremendous interest in digital reading in northwest Europe takes on new significance as we learn that video-streaming is still rising in these same countries, Read More …

Storytel announces South Korea launch for 2019, along with Brazil, Germany and Singapore, leaving Thailand unconfirmed

We’ve known since late 2018 that Sweden-based Storytel would be launching in at least five new markets this year, and now all but one are confirmed. Storytel Singapore launched in April, and is known to have a Brazil launch due any day and a Germany launch set for the summer. Storytel launches in Singapore. Adds Read More …

Storytel Russia’s first post-apocalypse original series commissioned for ten markets

Metro 33 author Dmitry Glukhovsky has made headlines in Russia recently for penning his latest novel direct for audio – not a paperback in sight – to launch Storytel Russia’s Storytel Originals in the country. POST is set in a post-apocalypse Russia where the Trans-Siberian Railway links what’s left of a divided country.The only thread Read More …

In a bizarre twist in the Storytel-Bonnier dispute, both companies say they are winners and are earning more without the other

It’s so counterintuitive it needs to be read twice, but in the battle between Sweden’s biggest streaming service, Storytel, and Sweden’s biggest publisher Bonnier, which also happens to own Sweden’s second biggest streaming outfit, Bookbeat, it seems both companies are making more money by having less content available. But is that the full story, is Read More …

Storytel to gift its VAT bonus to publishers, quelling disquiet about royalties under the new pay per minute system

When Jonas Tellander announced Storytel’s plan to moved from a fixed rate payout for publishers to a per-minute-consumed model there was understandable disquiet from publishers, many of whom believed the new model would see their revenue streams cut. And of course some did. Under the old model a one-hour podcast would earn as much for Read More …

Harry Potter now available in Arabic audiobook format via Storytel, but press release gets ahead of itself and states Storytel is in 18 countries

Back at the Cairo International Book Fair earlier this year Storytel announced its plans to launch the Harry Potter books in Arabic as audiobooks, and the first audiobook is now available to download. It’s a huge boost for Storytel Arabia and likely to bring to the platform a lot of new subscribers. A press release Read More …

Discount ebook deals mailing list BookBub finally adds audiobooks. Launches Chirp in partnership with Findaway

One of the biggest gripes about Amazon’s ACX, the self-publishing arm of Audible and very much the go to place for indie authors to distribute their audiobooks, is that Amazon calls the shots on pricing. Among the many appeals of new kid on the block Findaway is that the author has a semblance of control. Read More …

Storytel Poland: An entertainment platform, not a bookstore with a subscription option

This is a translation of an  original article by Daniel Kotliński, which can be found here. An entertainment platform, not a bookstore with a subscription option. Prospects and plans for the development of the Storytel brand. Like storytelling itself, audio has limitless possibilities. Does an application for audio materials that has been out on the Polish market Read More …

Storytel prepares Germany launch, consolidating subscription as a serious challenger to the traditional publishing model

It all seemed so implausible at the start of this decade. Ebooks had officially arrived, thanks to Amazon’s Kindle store breathing life into a format that had been around since long before. But it was just a digital extension of the status quo retail model. It was printed books on a screen, not remotely exploring digital’s Read More …

Storytel Q4 report: Subscribers up 44% Y/Y. Streaming sales up 38%. Targets 1.1 million subscribers by end 2019

We won’t know the full story for Storytel 2018 until April, but the Q4 results are out and include an overview of the year, and a clear picture is emerging of consistent and sustainable growth, driven by digital. As I’ll explore in a follow-up report on the Swedish book market, what we are seeing in Read More …

Sweden’s digital tax falls from 25% to 6% in July. What will Storytel do with its VAT windfall?

The Swedish government has finally announced its digital VAT plans, and as from July 1 digital services like ebooks, audiobooks and news will be subject to just 6% VAT, instead of the current 25%. The logical next step, one might think, would be for prices to fall in line with the VAT reduction, but as Read More …

Brazil’s Ubook prepares IPO as Amazon launches Audible Latino, suggesting Audible Spain is still some way off

Brazilian audiobook firm Ubook is preparing for an IPO in Canada that will value the company at anywhere from USD $8 – $15 million as CEO Flavio Osso looks to expand Ubook’s operations further into Europe. UPDATE: Flavio Osso points out that “The range from 8 to 15 million dollars is the the target amount Read More …

Storytel wants to reduce visibility on hot romance and erotica because they are too popular

Cupido is a Norwegian site dedicated to all things sensual, and now that includes podcasts. This month Cupido is launching what apparently translates as Cupido Handsfree – a great double-entendre if accurate. To mark the event Cupido tells us that 4,500 of Storytel’s 100,000 titles are categorized as “sensual”, referencing a report in the left-wing Norwegian Read More …

Storytel partners with airline and ups its reading game with Ztory buy out. Spotify gets into podcasts. Others discuss digital fatigue

It sometimes seems like the US book market and the rest of the world are on different planets. “Capitalizing on Book Publishing Trends in 2019” is the title of a free webinair from Book Business later this month. I did think about signing up, but when they wanted my address and telephone number as compulsory Read More …

Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …

Storytel launches podcasts in Poland

Podcasts are a great way of reaching consumers with shortform audio, without the full expense that comes with producing an audiobook, and in the US, reports Poland’s Weekend Gazeta, podcasts have been elevated to an art form. In the United States…the releases of subsequent seasons of iconic productions are an event no less than the Read More …