British publishers hailing ‘excellent growth’ of English language exports to Europe thanks to BookTok are sleepwalking into disaster
It’s not too late for publishers to redeem something from the short-term cash-grab and...
Read Moreby Mark Williams | Jun 26, 2023 | Big Bad Wolf sale, Europe, Global Publishing, TikTok, UK | 0 |
It’s not too late for publishers to redeem something from the short-term cash-grab and...
Read Moreby Mark Williams | Sep 26, 2022 | Social Media, TikTok | 0 |
Book publishers are by now acutely aware that TikTok’s BookTok has become a major channel...
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