Hat tip to Bodour Al Qasimi (@Bodour) for spotting this story before it made my in-tray.

I mentioned Jamalon here just a few days ago when looking at the Amman International Book Fair, happening in Jordan right now.

As the Amman International Book Fair gets underway, say hello to Jamalon and Yaqut – Jordan’s hidden online book and ebook stores

Now comes news from MENAFN that Storytel Arabia, the Dubai-based branch of Storytel that launched in April –

Storytel launches in UAE. Joins Dhad, Booklava and Kitab Sawti in the Arab audiobook market

will be delivering its audiobooks through Jamalon, the Middle East’s biggest online bookstore.

Storytel competes with Kitab Sawti, Dahd and Booklava in the MENA audiobook arena.

Ammar Mardawi, Country Manager for Storytel Arabia, explained in a press release,

The Middle East audiobook market is ripe for major growth and we have positioned ourselves to take full advantage of this. Having officially launched our UAE presence earlier this year, we are determined to make Storytel Arabia a success story and our partnership with Jamalon is another major pillar towards achieving distribution and customer acquisition successes. The partnership also opens up opportunities for us to reach new audiobook subscribers, while offering an enriching alternative to other in-room entertainment options.

For Jamalon, co-founder and CEO Ala’ Alsallal said,

We at Jamalon believe that audiobooks have a major part to play in the future direction of the industry. We firmly believe that Storytel’s offering matches the ambitions of Jamalon and we are delighted to announce this partnership with Storytel as an industry leader. Using our extensive distribution knowledge and capabilities across the Middle East, Jamalon will help Storytel with their regional expansion and market penetration efforts as we offer our customers with an additional media to consume content.