Busting publishing’s urban myths – platforms, tours and TikTok
A whole new market opportunity of casual readers who valued entertainment over perfection.
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Category: Social Media
KKR’s Simon & Schuster pays a non-reader to go on a cruise to promote a book. Gordon Gekko would be appalled
The blind leading the blind. Or in this case, Atria leading KKR money on a wild goose chase.
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US – print book sales continue to decline. So where is the #BookTok boom the industry loves to get so excited about?
And yet book sales are down. Meaning a) that 4.176 billion of those BookTok views resulted in no...
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“The rise of BookTok titles has meant less visibility for other titles, whether they’re longstanding authors or debuts.”
“When traditional publishers try to muscle in on the BookTok market, it never seems to work out...
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Montana’s ban on TikTok should have publishers deeply worried. This is likely the beginning of the end of the #BookTok gravy train
TikTok will fight its corner in the US courts, but if that fails, either TikTok will be banned or...
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Saudi Arabia clocks 442 million #Booktok views in six months. Saudi book fairs embrace the phenomenon
“a dedicated landing page with content by #BookTok creators from Al-Sharqiya Book...
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Global publishers – social media is not your enemy
What is up with the youth of today? Don’t they understand that reading is something you have...
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FYI – Frankfurt Buchmesse Professional Programme 2022: Masterclasses on TikTok, Audiobooks and Distribution
From the Buchmesse newsletter Using AI to create audiobooks, communicating with the fan community...
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TikTok, forecast to reach 1.8 billion monthly active users by end 2022, is the search engine of choice for some
Book publishers are by now acutely aware that TikTok’s BookTok has become a major channel...
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Facebook abandons podcasts, but no the podcasting sky is not falling
One might think, in a world of real doom and gloom, death and destruction, that there was no need...
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The StreetLib-TNPS global-perspectives newsletter Publish Africa #9 is now available
The free StreetLib-TNPS B2B global-perspectives newsletter for Africa’s authors and...
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WhatsApp hits 2 billion users. Yet many publishers lament social media’s existence instead of embracing its possibilities
It’s an incredible number. Two billion. Two billion people around the world, that is, that...
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