“a dedicated landing page with content by #BookTok creators from Al-Sharqiya Book Fair, including author talks, video book reviews, literary discussions and glimpses of the fair itself.”


The first Al-Sharqiya Book Fair is running (March 2-11) in Saudi’s Eastern Region, and in a first for the Kingdom, #Booktok is an official part of the programme, with “a dedicated landing page with content by #BookTok creators from Al-Sharqiya Book Fair, including author talks, video book reviews, literary discussions and glimpses of the fair itself.”

Confirming this is a Saudi government-approved initiative, the press release goes on:

“TikTok’s participation at the the First Book Fair in the Eastern Region (Al-Sharqiya), showcases the platform’s mission to drive book discoverability in real life beyond the app and further connect our book-loving global community and aligns with the Kingdom’s Ministry of Culture and the Saudi Literature, Publishing and Translation Commission goal in promoting reading as a part of community lifestyle”

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