What will it take to make publishers join the dots and take this incredible market of 590 million internet users seriously?”
In the Los Angeles Review of Books this week Zambian literary critic Masiyaleti Mbewe looks at the changing landscape of African literature, and kindly picks up on comments in TNPS back in 2021 by yours truly on the digital potential of the African book market.
Africa has 590 million people online. […]
Digital offers unparalleled opportunities for African readers and global readers wanting to read African literature, for African publishers wanting to reach other African and global markets, and for global publishers to reach Africa.
The literature exists. The readers exist. The internet users exist.
What will it take to make publishers join the dots and take this incredible market of 590 million internet users seriously?
Read more in the Los Angeles Review of Books.
Check out the TNPS post referred to: