By now the Big Bad Wolf team have learned lessons from previous online incarnations in Indonesia, Thailand and Sri Lanka, and as Malaysia is the operation’s home country this should prove a spectacular event.

Big Bad Wolf Kuala Lumpur is traditionally the end of year showcase Big Bad Wolf sale, but in pandemic-era Malaysia an event that attracts hundreds of thousands of visitors isn’t an option, and in keeping with Big Bad Wolf’s new trajectory this year, November will see the Malaysia event take place online.

Traditionally Big Bad Wolf ships millions, literally, of English-language books to countries as unlikely as Myanmar, Pakistan, the UAE, South Korea and Cambodia, among many, but the pandemic put paid to that, for this year at least, and Big Bad Wolf transitioned to online events.

By now the Big Bad Wolf team have learned lessons from previous online incarnations in Indonesia, Thailand –

Mapping the New Normal: As Big Bad Wolf announces its debut Thailand online sale, global publishing faces a watershed moment

Singapore –

Mapping the New Normal: As Big Bad Wolf counts down its 20 million book online debut in Singapore publishers need to look beyond the remaindered titles and grasp the opportunity

and Sri Lanka –

Big Bad Wolf goes digital again in Indonesia in August. Online debut for Sri Lanka in October

and as Malaysia is the operation’s home country this should prove a spectacular event.

More on this story as details emerge.