Storytel Q4 report: Subscribers up 44% Y/Y. Streaming sales up 38%. Targets 1.1 million subscribers by end 2019

We won’t know the full story for Storytel 2018 until April, but the Q4 results are out and include an overview of the year, and a clear picture is emerging of consistent and sustainable growth, driven by digital. As I’ll explore in a follow-up report on the Swedish book market, what we are seeing in Read More …

Sweden’s digital tax falls from 25% to 6% in July. What will Storytel do with its VAT windfall?

The Swedish government has finally announced its digital VAT plans, and as from July 1 digital services like ebooks, audiobooks and news will be subject to just 6% VAT, instead of the current 25%. The logical next step, one might think, would be for prices to fall in line with the VAT reduction, but as Read More …

Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector. Storytel takes the next step in its commitment to business literature by launching a unique Read More …