After the Scribd-NYT subscription deal, Sweden’s Bookbeat ties a bundled deal with Dagens Nyheter. But are Storytel’s rivals up to the challenges ahead?

If the Scribd-New York Times subscription bundle made the headlines in the Anglophone world, it is Bookbeat’s deal with Dagen Nyheter that is the big news in Scandinavia. Bookbeat, second player to Storytel in the Nordic audiobook and ebook subscription stakes, has signed a deal with the Swedish digital news service (Dagens Nyheter = Today’s Read More …

Storytel sees 42.3% revenue growth in Q3. Adds 100,000 new subscribers. Over half of all revenue now comes from international sites

First, the numbers. Despite adding 100,000 subscribers, Storytel missed its 725,000 target for Q3, averaging just 720,900. But streaming revenue exceeded expectations, coming in at SEK 280 million ($30.8 million), against a forecast of 275.5 million. International subscriptions rose by 78,200 to a total of 384,700 but there is no breakdown offered on which countries Read More …

Storytel’s Jonas Tellander responds to the Swedish audiobook royalties storm

Svensk Bokhandel, the Swedish publishing industry journal that broke the story about Storytel’s two tier royalties – one level for Bonnier, another for everyone else – carries a response from Storytel CEO Jonas Tellander today. I want to be transparent and answer any questions I can answer. The last thing I want to be is Read More …

Storytel raise half billion kroner for Latin America and Asia expansion

While Storytel has been having a rough time in the Swedish publishing media over its variable royalty arrangements, the Stockholm stock exchange has (albeit without much enthusiasm – see below) agreed to a quest to raise an additional half billion kroner ($55.8 million). Sweden’s Digital runs this story with the headline, Storytel takes in a Read More …

As Storytel’s 2019 Asia expansion steps up with a Thailand office, TNPS speculates where next for Storytel

Not content with its Latin America ambitions, with a Mexico launch set for December, and a Brazil launch looking likely in the New Year, Storytel has announced the next stage of its Asia expansion is underway. To start with it’s an office in Bangkok, which will be used to coordinate expansion across the continent as Read More …

Storytel Brazil 2019 launch whispers grows louder

It’s only a whisper right now, but the TNPS prediction back in May that Storytel has Brazil in its sights for 2019 now has a little more substance. Back in May TNPS was the first English-language industry journal to break the news that Storytel had been in talks with Brazilian publishers, along with those in Read More …

Storytel reports strong growth. Beats Q2 expectations

With 621,000 subscribers in Q2 2018, up nearly 200,000 on the same period 2017, Storytel’s CEO Jonas Tellander is reporting another quarter of strong growth. In a press release Storytel announced, Streaming revenues for the period totaled circa 239 MSEK ($27.3 million), which corresponds to 43% in annual revenue growth, slightly more than three million Read More …

Storytel launches its own e-reader, prepares to change royalty structure, as Tellander reports a successful Q1

Along with the Storytel Q1 2018 financial report today comes news that the Swedish audiobook company is about to elevate its ebook arm from a sideshow to mainstream. Storytel Reader is an e-reading device that will be launched in Sweden, Denmark and Finland shortly, with other Storytel markets to follow. Storytel CEO Jonas Tellander explained, Read More …

Storytel Q4 revenue up 27% in Q4. Streaming revenue up 42%. Subscribers up 48% to 533,000. 15 countries by end 2018

While not yet in profit, Storytel has made impressive gains over Q4 2017, with overall revenue up 27% on the period, while streaming revenue rose 47%. CEO Jonas Tellander confirmed total subscribers now at 533,400, in keeping with a TNPS estimate last month. Storytel has 300,000 Swedish subscribers, a further 250,000 beyond and is aiming Read More …

Storytel launches in Iceland. Italy, Bulgaria and Turkey next?

Swedish audiobook subscription service Storytel launched in its tenth country today, adding Iceland to an impressive list of nations that already includes Denmark, Finland, Norway, Netherlands, Poland, Russia, Spain and India, as well as Sweden itself. This will come as no surprise to TNPS regulars. As reported here in January – Storytel has 300,000 Swedish subscribers, Read More …