Apple has been slow to jump on the AI bandwagon in any meaningful way, which has given rivals a head-start, but also let them make the mistakes and the public-relations fails so Apple can jump in now looking like the good guy.
“Apple has reached out to news entities like Condé Nast, the publisher of Vogue and the New Yorker and more.”
For western businesses, Christmas is a good time to bury controversial news, so no surprise Apple waited until the publishing industry was in “Holidays” limbo before making this announcement.
Per Business Today, Apple has put $50 million on the table to entice news publishers to give permission to use their content to train Apple’s own gen-AI system.
Apple has been slow to jump on the AI bandwagon in any meaningful way, which has given rivals a head-start, but also let them make the mistakes and the public-relations fails so Apple can jump in now looking like the good guy.
If Apple can be the first do to a major deal with content providers it will certainly take the moral high ground, but beyond that there’s little in the reports emerging so far to suggest Apple has anything original to offer.
But given the scale of Apple’s hard-tech operation and its immeasurably deep pockets, there could yet be surprises ahead.
