Abu Dhabi Media is focussed on innovating traditional formats with digital and video-first content across television and social media for digital-savvy Arab readers
Abu Dhabi Media has added four of its best-selling newspaper and magazine titles to one of the world’s leading digital magazine platforms, Magzter, as the UAE continues its love affair with digital.
The UAE newspaper Al Ittihad joins women’s lifestyle magazine Zahrat Al Khaleej, children’s magazine Majid and National Geographic Al Arabiya on the Magzter platform.
AbdulRaheem Al Bateeh Al Nuaimi, Acting General Manager, Abu Dhabi Media, explained that ADM is:
committed to providing audience-centric content that can be accessed on any platform of choice. Particularly in publishing, we have been innovating our traditional formats, with a focus on digital and video-first content, across television and social media.
Asma Abdullah Al-Fahim, Executive Director – Publishing (Acting), Abu Dhabi Media added,
The collaboration with Magzter reflects our commitment to providing the highest quality content across every platform for our digital-savvy readers.
Magzter President Vijay Radhakrishnan said:
We are quite happy to be rapidly adding several prestigious magazines and newspapers from the Middle East to our catalogue and with the arrival of Abu Dhabi Media’s titles, we’ve further strengthened our offerings from this region. Abu Dhabi Media, with its stellar collection of diverse titles, is sure to expand its digital presence across the globe via Magzter.
Based in New York, Magzter is available worldwide and has localized operations in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore. It claims to have over 70 million readers since being founded in 2011 by Girish Ramdas and Vijay Radhakrishnan.
The premium Magzter GOLD subscription service gives digital readers unlimited access to 5,000 magazines and newspapers for a monthly fee.
Abu Dhabi is at the forefront of the digital-driven renaissance in the Arab reading markets, including in the book publishing arena, but across much of the Arab markets the digital opportunity has yet to be recognised, let alone embraced.
That’s something we are seeing change by the day, accelerated by the impact of the pandemic, and we can expect a rapid transition to hybrid publishing and digital-first publishing across the Arab markets as this new decade unfolds.