Four in ten books sold in Sweden are through a subscription service. But might both print and ebooks be the casualties of the great Scandinavian experiment?

Forty percent of books sold in Sweden are through a subscription service. Total book sales revenue in Sweden increased by 6.2% last year but, perhaps unsurprisingly given the rise and rise of the subscription model in Scandinavia, digital is leading the charge. And traditional bookselling outlets are getting hammered. While there are many upsides to Read More …

Storytel’s Jonas Tellander responds to the Swedish audiobook royalties storm

Svensk Bokhandel, the Swedish publishing industry journal that broke the story about Storytel’s two tier royalties – one level for Bonnier, another for everyone else – carries a response from Storytel CEO Jonas Tellander today. I want to be transparent and answer any questions I can answer. The last thing I want to be is Read More …

Storytel’s royalty model “rigged and manipulated.” Storm brews over Storytel’s privileged agreement with Bonnier

With Storytel under increasing pressure from rival operators in the Swedish audiobook arena two things were inevitable. First, Storytel’s market share would fall. And consequent on that Storytel would need to review its royalty arrangements for its content suppliers – in this case established publishers, as Storytel does not deal direct with authors as per Read More …

Storytel reports strong growth. Beats Q2 expectations

With 621,000 subscribers in Q2 2018, up nearly 200,000 on the same period 2017, Storytel’s CEO Jonas Tellander is reporting another quarter of strong growth. In a press release Storytel announced, Streaming revenues for the period totaled circa 239 MSEK ($27.3 million), which corresponds to 43% in annual revenue growth, slightly more than three million Read More …

Storytel launches in Italy

Storytel today goes live in its thirteenth market, as Italy joins hands with Sweden, Norway, Denmark, Finland, Iceland, the Netherlands, Poland, Russia, Spain, India, the United Arab Emirates and Turkey. Launches in Bulgaria and Mexico planned for later this year. Regulars here at TNPS will not be surprised by the Italy launch, which I first Read More …

Storytel now live in Turkey. Italy launch imminent and Bulgaria launch soon

Storytel’s twelfth audiobook and ebook store went live this past week (confession – I got distracted by the IPA Regional Seminar, so a few days late with the news), with Turkey the third of five planned launches this year. Turkey joined Iceland and the United Arab Emirates as 2018 additions to a fold that already Read More …

Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019?

With the Storytel Spain launch in 2017 it was really just a matter of time before Jonas Tellander’s attention turned to Latin America. Now it seems that time is upon us. With Iceland and UAE launched already this year, Turkey imminent, and Italy and Bulgaria both lined up, the promised five new Storytel countries for Read More …

Is Sweden’s Storytel worth more than the entire Norwegian book market?

That’s the intriguing claim made over at Norway’s trade journal Bok365 this week as it reports Storytel’s market capitalisation has increased by 45% this year. Asserts Bok365: Storytel AB alone now has greater market capitalization than the entire Norwegian book industry. Bok365 puts Storytel’s latest valuation at SEK 5 billion ($602 million), which as Bok365 Read More …

RIP Kindle Scout, hello Great on Kindle. And audiobooks for indie authors. The Hot Sheet Reviewed – first April 2018 edition

The Hot Sheet is a publishing industry news-sheet for authors, produced every two weeks by Porter Anderson and Jane Friedman, and reviewed here every other Sunday as one of the best bi-weekly industry overviews available to authors. We’re not interested in delivering breaking news, but perspective on stories that are likely to retain meaning for your long-term decision Read More …

Storytel Q1 results: Subscribers up 51%, streaming revenue up 43%. Subscribers outside Sweden up 95%

The Swedish audiobook-focussed publisher and distributor Storytel has delivered another quarter of positive results, reporting a total of 577,900 subscribers (across ten countries) at end Q1, an increase of 51% on Q1 2017, and 6,000 above forecast. Streaming revenue, up 43% on Q1 2017, exceeded forecast by SEK 2 million, hitting SEK 222 million($26.5 million). Read More …