As Storytel Q3 results show 730,000 subscribers, with streaming revenue up 43% Y/Y, fourth place rival Bokus Play plays the discount game to stay relevant

It was never going to be easy for new kid on the Scandinavian audiobook block, Bokus Play. Storytel is far and away the strongest player, both at home and abroad, with BookBeat and Nextory so comfortably in second  and third place it seemed like there was no room for a fourth player. Even one with Read More …

After the Scribd-NYT subscription deal, Sweden’s Bookbeat ties a bundled deal with Dagens Nyheter. But are Storytel’s rivals up to the challenges ahead?

If the Scribd-New York Times subscription bundle made the headlines in the Anglophone world, it is Bookbeat’s deal with Dagen Nyheter that is the big news in Scandinavia. Bookbeat, second player to Storytel in the Nordic audiobook and ebook subscription stakes, has signed a deal with the Swedish digital news service (Dagens Nyheter = Today’s Read More …

Four in ten books sold in Sweden are through a subscription service. But might both print and ebooks be the casualties of the great Scandinavian experiment?

Forty percent of books sold in Sweden are through a subscription service. Total book sales revenue in Sweden increased by 6.2% last year but, perhaps unsurprisingly given the rise and rise of the subscription model in Scandinavia, digital is leading the charge. And traditional bookselling outlets are getting hammered. While there are many upsides to Read More …

Storytel’s Jonas Tellander responds to the Swedish audiobook royalties storm

Svensk Bokhandel, the Swedish publishing industry journal that broke the story about Storytel’s two tier royalties – one level for Bonnier, another for everyone else – carries a response from Storytel CEO Jonas Tellander today. I want to be transparent and answer any questions I can answer. The last thing I want to be is Read More …

Storytel’s royalty model “rigged and manipulated.” Storm brews over Storytel’s privileged agreement with Bonnier

With Storytel under increasing pressure from rival operators in the Swedish audiobook arena two things were inevitable. First, Storytel’s market share would fall. And consequent on that Storytel would need to review its royalty arrangements for its content suppliers – in this case established publishers, as Storytel does not deal direct with authors as per Read More …

Storytel reports strong growth. Beats Q2 expectations

With 621,000 subscribers in Q2 2018, up nearly 200,000 on the same period 2017, Storytel’s CEO Jonas Tellander is reporting another quarter of strong growth. In a press release Storytel announced, Streaming revenues for the period totaled circa 239 MSEK ($27.3 million), which corresponds to 43% in annual revenue growth, slightly more than three million Read More …

Storytel launches in Italy

Storytel today goes live in its thirteenth market, as Italy joins hands with Sweden, Norway, Denmark, Finland, Iceland, the Netherlands, Poland, Russia, Spain, India, the United Arab Emirates and Turkey. Launches in Bulgaria and Mexico planned for later this year. Regulars here at TNPS will not be surprised by the Italy launch, which I first Read More …

Storytel now live in Turkey. Italy launch imminent and Bulgaria launch soon

Storytel’s twelfth audiobook and ebook store went live this past week (confession – I got distracted by the IPA Regional Seminar, so a few days late with the news), with Turkey the third of five planned launches this year. Turkey joined Iceland and the United Arab Emirates as 2018 additions to a fold that already Read More …

Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019?

With the Storytel Spain launch in 2017 it was really just a matter of time before Jonas Tellander’s attention turned to Latin America. Now it seems that time is upon us. With Iceland and UAE launched already this year, Turkey imminent, and Italy and Bulgaria both lined up, the promised five new Storytel countries for Read More …

Is Sweden’s Storytel worth more than the entire Norwegian book market?

That’s the intriguing claim made over at Norway’s trade journal Bok365 this week as it reports Storytel’s market capitalisation has increased by 45% this year. Asserts Bok365: Storytel AB alone now has greater market capitalization than the entire Norwegian book industry. Bok365 puts Storytel’s latest valuation at SEK 5 billion ($602 million), which as Bok365 Read More …