Publishers look the other way as VOD streamers target Middle East’s “spiral of growth” in a “highly lucrative market of digital first consumers”

India’s SonyLIV is the latest video streaming operator to enter the lucrative and fast-growing Middle East market. Uday Sodhi business head of digital, Sony Pictures Networks India, explained, With a bustling young population who are essentially digital first consumers, the Middle East serves as a highly lucrative market for content creators like us to spiral … Continue reading Publishers look the other way as VOD streamers target Middle East’s “spiral of growth” in a “highly lucrative market of digital first consumers”