Shabaro confirmed that print-on-demand has become a viable solution for Arab publishers struggling to reach dispersed readers across the region.
At the 34th Doha International Book Fair in Qatar, Bashar Shabaro, Secretary-General of the Arab Publishers Association, addressed key structural issues facing the Arab publishing industry – with a particular focus on distribution and digital transformation.
Print-on-Demand Gains Ground
Shabaro confirmed that print-on-demand has become a viable solution for Arab publishers struggling to reach dispersed readers across the region. This model allows a reader anywhere to request a printed copy and receive it by post or through designated local distribution points. It offers an efficient workaround in an environment where traditional distribution infrastructure is fragmented or absent.
Lack of Unified Distribution Systems
Per Shabaro, the lack of major pan-Arab distribution companies remains the industry’s most pressing challenge. Without robust distribution networks, publishers are forced to rely heavily on book fairs as direct-to-consumer sales opportunities. While this results in strong footfall (literally millions, often) and demand, it fundamentally shifts the purpose of these events.
“Fairs are meant to introduce new publications,” Shabaro argued, “not to serve as the primary marketplace.”
Call for Unified Digital Platforms
Shabarocalled for the development of comprehensive, unified websites with extensive book catalogues and country-specific branches. Such platforms, he argued, would allow for easier access to both physical and digital content and provide a more consistent sales and discovery experience across the Arab world.
Content, Not Just Books
Looking ahead, Shabaro urged publishers to view books as content, adaptable across a range of formats. “The future of publishing is not limited to paper. Content can and should be transformed into digital editions, audiobooks, interactive experiences, even plays or films.”
The speech reflects a growing consensus within the region: that without a coordinated distribution strategy and a shift in how publishers think about content, the Arab publishing industry will remain constrained – regardless of consumer interest or fair attendance.
This post first appeared in the TNPS LinkedIn newsfeed.
