Total sales when all are included will be higher still. So Why.T.F. was Seth Godin ranting about declining book sales and blaming AI?


“Sales of e-books fell 12.6%” compared with last October, says the AAP Statshot.

Unreported ebook sales from APub and self-pub rose an absolute minimum of 11.2%, says TNPS.

In October 2023 Kindle Unlimited paid out $49.3 million in royalties that went unreported by the AAP.

In October 2024 Kindle Unlimited paid out $54.8 million.

That value of course just for self-publishers and small presses using Amazon’s ebook subscription platform. It doesn’t include à la carte sales from indies and small presses , nor does it include the APub downloads in KU which are paid as if à la carte, nor the actual APub à la carte sales.

Nor does it include à la carte sales and subscription downloads on other platforms.

“With the October gain,” writes Jim Milliott, “total sales at the publishers that report results to the AAP increased 7.1% in the first 10 months of 2024.”

Total sales when all are included will be higher still. So Why.T.F. was Seth Godin ranting about declining book sales and blaming AI?


This post first appeared in the TNPS LinkedIn newsfeed.