Box Office: Existential Crisis Ahead As Hollywood Rethinks What Makes a Hit

“We can’t just keep cranking out the same old franchise fare.”

Much the publishing industry can learn from here. Franchises are great, but fresh thinking is essential to expand the market.

This report from the Hollywood Reporter is a must read for anyone in publishing who still wants to be in publishing in ten years time.

This post first appeared for TNPS on LinkedIn.