Mills & Boon sells a romance fiction book in the UK every ten seconds, but has yet to get noticed by the BookTok romance reader brigade.
“Romance publisher to launch two ‘trend-led books’ a month, with ‘generous dose of spice in every story’.”
That’s according to The Guardian, which tells us the imprint will “launch a new list of titles specifically aimed at TikTok users and readers aged 35 and under.”
Mills & Boon sells a romance fiction book in the UK every ten seconds, but has yet to get noticed by the BookTok romance reader brigade.
Afterglow will publish two titles a month starting January 2024. Katie Barnes-Wallis, marketing director at Mills & Boon, explains that the imprint will be a “trend-led, trope-filled list of books with authentic and relatable characters (and a) generous dose of spice in every story.”
Read more at The Guardian.
