If HCArc® can reduce the amount of paper used per title by up to 20% then that’s certainly a bonus for the environment, and no doubt for profit margins. Which begs the question, why not introduce this font across its “English” books.
HarperCollins has created a new font especially for “non-English” books, that apparently will make text more readable and reduce the amount of paper used.
Lauren Brown, reporting from #LBF23, has the detail, and an example, over at The Bookseller.
I have to say I’m bemused. HarperCollins explains that the new font, HC Arc®, which is to be used in non-English books in Europe and South America, is “elegant and dynamic”, and has (and yes, I double-checked – this is not April 1) “a dynamic sense of motion.”
If HCArc® can reduce the amount of paper used per title by up to 20% then that’s certainly a bonus for the environment, and no doubt for profit margins.
Which begs the question, why not introduce this font across its “English” books.
HC chief digital officer, Chantal Restivo-Alessi, says the company is “very excited” by the new font, which will debut in July.
Although as chief digital officer she must know that even more paper could be saved, with even higher margins for the company, if HC sought to sell more digital books, perhaps factoring in the production, warehousing and transport savings to make the digital books more affordable.
#publishing #HarperCollinsnewfont #nonEnglishbooks
