“Serialised, social and interactive.”
“Unsustainable as a standalone enterprise” is how the operators of the pre-publication serialisation platform The Pigeonhole describe their plight, in a plea for someone to step in and take over the project.
Originating as a regular digital serialisation platform, The Pigeonhole quickly found the UK market was not ready for the concept, and pivoted to pre-publication serialisation for publishers to ratchet up advance interest in a new title, adding a book club arm for good measure.
“Serialised, social and interactive”, proclaimed The Pigeonhole.
But as the post-Pandemic economic realities kicked in, founder Jacob Cockcroft declared the project “unsustainable as a standalone enterprise” without additional support, and is inviting acquisition.
The Bookseller has more details, including a contact for Cockcroft should anyone be tempted.
UKpublishing #UKbookmarket #digitalserialisation #prepublicationserialisation