Many publishers still don’t get podcasts. Time to wake up and smell the coffee.

Gen Z top 5 podcast topics includes books. 26% of Gen Z say they listen to podcasts every week. Spotify is the top music streaming platform.

Publishers, are you getting this?

And while I have your attention, Gen Z loves streaming!

And not just music streaming.

56% of Gen Z hardly ever or never watch traditional TV.

Do we seriously expect Gen Z to read books differently?

Insights courtesy of Wattpad.