Many publishers still don’t get podcasts. Time to wake up and smell the coffee.
Gen Z top 5 podcast topics includes books. 26% of Gen Z say they listen to podcasts every week. Spotify is the top music streaming platform.
Publishers, are you getting this?
And while I have your attention, Gen Z loves streaming!
And not just music streaming.
56% of Gen Z hardly ever or never watch traditional TV.
Do we seriously expect Gen Z to read books differently?
Insights courtesy of Wattpad.
