While audiobook demand increased 93%, per headline, this was actually beaten by both novels and comics, respectively notching 117% and 212% increases. But what really matters here is the overall trajectory of the Taiwan digital books market, and as this graph from the Readmoo annual report shows, it seems the only way is up.


Google Translate is in fickle mood today, perhaps more due to local internet connectivity than the Google service, but the upshot is an uncharacteristically brief summary of Readmoo’s 2021 annual report follows.

Those excited by the numbers Taiwan’s biggest digital book store is announcing can head over to the report here. For the rest of us, here’s the headline numbers from a year when Readmoo ran with the theme Stay Home, Read Books.

The $1.4 million revenue, up 60% on 2020, covers the full range of digital products in the store, but of that only 60% came from Taiwan itself, with Hong Kong and the USA both significant traffic sources for Chinese-language content.

While audiobook demand increased 93%, per headline, this was actually beaten by both novels and comics, respectively notching 117% and 212% increases.

But what really matters here is the overall trajectory of the Taiwan digital books market, and as this graph from the Readmoo annual report shows, it seems the only way is up.

Taiwan has a population of 23 million, 22 million of which are online, and we can safely expect digital books consumption to continue to soar through 2022.