A full TNPS analysis of the Storytel acquisition of Audiobooks.com and what it means for the audiobook industry will follow after the weekend.
Breaking news this morning is that Storytel is to acquire US-based audiobooks platform Audiobooks.com from KKR, in what is unquestionably big news for the industry, but just how big will be in the detail to come later today.
By any measure this is huge for Storytel, but just what is involved has yet to be made clear, so too soon to say if this is another seismic shift in the global audiobook landscape.
More detail will emerge in the audiocast Storytel has organised this morning, but nursery school commitments mean I can’t follow that live.
However, watch out for a full TNPS analysis of the Storytel acquisition of Audiobooks.com after the weekend.
It is going off in audio today!
Seriously! It was news after news after news. Such a Friday!
An amazing two weeks, first with four KoboPlus launches, then these two announcements.
Both are making the headlines as today’s acquisition news, but not seeing anywhere any understanding of just how significant these are for the industry.
The TNPS take to come ASAP.
Keep the good stuff coming, Mark! TNPS has a busy weekend ahead of it.