Given the presence now of both Nextory and BookBeat in Austria and Switzerland it seems more likely than ever Storytel will, per TNPS speculation in September 2020, make a move on these markets in the near future, again riding on its German-language content to make an entrance.


As reported at end June, BookBeat exceeded a half million subscribers as Q2 ended, and now we learn that BookBeat clocked 42% revenue during the first two quarters of 2021.

BookBeat has now formally launched in Austria and Switzerland, no doubt riding on its German-language catalogue. Based in Sweden, BookBeat also operates in Finland, Germany, Poland and Denmark, with notional reach across the EU.

Not mentioned in the latest press release is that BookBeat also operates in the UK. See this TNPS post from a week ago for reasons why BookBeat plays down that venture while sensibly keeping the UK operation open as a placeholder for the future.

Per the press release,

BookBeat’s momentum in Sweden, Finland and Germany continued during the quarter, growth has accelerated in Denmark and Poland, while we have located the service in the two new core markets Austria and Switzerland.

BookBeat confirms a Norway launch is pending, with discussion with publishers in other European markets.

The Austria and Switzerland launches follow in the steps of Swedish rival Nextory, which launched there in December 2020.

Given the presence now of both Nextory and BookBeat in Austria and Switzerland it seems more likely than ever Storytel will, per TNPS speculation in September 2020, make a move on these markets in the near future, again riding on its German-language content to make an entrance.