Regulars will know TNPS has been largely offline this past several weeks, and the disruption is not yet over, and there’s a lot of catching up to do, but we’ll try to quickly bring you up to date with the bigger picture emerging both from the Nordics subscription experiment and from the wider media markets globally.
Owned by the media group JP / Politikens Hus, which also owns the Swedish publisher Polaris, Saxo is one of Denmark’s foremost online booksellers, that also has its own subscription service, Saxo Premium, which like Amazon’s Prime offers members discounts and free shipping on retail books and the option to stream digital books.
Natasha Brandt, CEO of Denmark’s Saxo, reported this week that sales had increased by almost 30%, from DKK 307.6 million (USD 50 million) in 2019 to DKK 394.5 million (USD 64.3 million) in 2020, turning a -11.8 million DKK (USD 1.9 million) deficit in 2019 to a DKK 4.8 million (USD 783,000) profit last year.
Sales of books grew in all formats, reports Sweden’s Boktugg, and the number of subscribers to Saxo Premium increased significantly.
This is just the latest in a flurry of reports emerging from the Nordics as the 2020 results come in.
Regulars will know TNPS has been largely offline this past several weeks, and the disruption is not yet over. There’s a lot of catching up to do, but we’ll try to quickly bring you up to date with the bigger picture emerging both from the Nordics subscription experiment and from the wider media markets globally.
Stay tuned.
