The venue is the Sri Lanka Exhibition and Convention Center and it’s the third year of taking 1.5 million books to Colombo, stacked high for an eleven day flash sale.

This year’s local partners are Sampath Bank as the official banking partner of the event, Mobitel as the official mobile communications partner, and YouCab as the official transport partner.

This year marks a new departure for the Colombo eventy, with eager booklovers able to use their Sampath Bank Debenture to buy books with up to 0% installment plans for up to 12 months, with AMEX Platinum members receiving 25X Ultramiles points and a 5% discount on WePay. 

Big Bad Wolf’s charity initiative is with the Center of Hope, a charity that runs a care home and education center in four major districts – Ampara, Batticaloa, Colombo and Mullaitivu – hoping to make a difference by helping to improve education opportunities in Sri Lanka.

The Sri Lanka event is one of three Big Bad Wolf sales happening as this post goes live. Big Bad Wolf sales are also underway in Dubai in the UAE and in Melaka, Malaysia.

2019 marks Big Bad Wolf’s tenth anniversary, and while we don’t have the latest figures, we know that as of mid-year Big Bad Wolf was already breaking records for attendance, sales and venues reached.