The San Diego Comic Con reminds us the attention economy is a two way street for the publishing industry, not an us-and-them battle of buzz-phrases

Tom Cruise. Natalie Portman, Patrick Stewart… The San Diego Comic Con has been dominated by celebrity news about the latest film, TV, comics and games. The attention economy in action, right? How can publishing compete in this brave new world? But actually it’s a reminder that the games, films, TV and celebrity that grab the Read More …