Storytel launches in Bulgaria – 15th market. Storytel international site links drops from 30 to 17 countries

The official press release doesn’t tell us much, but Storytel Bulgaria is now officially Storytel’s 15th market, fifteen months after Storytel acquired the Bulgarian audiobook firm D&D Factory. No numbers for Bulgarian content, but what there is will be available alongside Storytel’s 50,000 English-language titles. UPDATE: Storytel Bulgaria launches with 300 titles in Bulgarian. Stefan Read More …

Storytel confirms Bulgaria launch for 2018. At least six new markets in 2019 (inc. Brazil and Singapore). Mofibo ebooks to come under Storytel brand

Although we don’t have the date yet, it’s now official that Storytel will be launching in Bulgaria this year, and as there’s only this month to go it now seems certain Storytel Bulgaria will formally be announced in the Bulgarian capital at the Sofia Literary Festival (11-16 December), running in tandem with the Sofia International Read More …

Is Storytel planning a Bulgaria launch in December?

Storytel generally keeps its planned launches secret until they happen (Mexico and the imminent launches in Brazil and Singapore the exceptions) and so far Jonas Tellander has made no comment on a pending Bulgaria launch, despite TNPS reporting on the likelihood back at the start of 2018. Storytel has 300,000 Swedish subscribers, a further 250,000 Read More …

Storytel refinances to enable further expansion

Storytel has, in accordance with EU regulations, announced its latest refinancing arrangement with Swedbank as it looks to further expansion. From the press release (July 7): Storytel has entered a new loan agreement with Swedbank today which involves the granting of a further 200 MSEK, of which 100 MSEK may be put to use immediately, Read More …

Storytel confirms Latin America ambitions. Mexico launch this year

Storytel has confirmed its plans to launch in Latin America, with Mexico  first in line. As revealed here on TNPS a month ago, Storytel has been talking with publishers across Latin America – Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019? and in an unusual move for Storytel it has made a Read More …

Storytel now live in Turkey. Italy launch imminent and Bulgaria launch soon

Storytel’s twelfth audiobook and ebook store went live this past week (confession – I got distracted by the IPA Regional Seminar, so a few days late with the news), with Turkey the third of five planned launches this year. Turkey joined Iceland and the United Arab Emirates as 2018 additions to a fold that already Read More …

Storytel confirms Italy launch this summer. Turkey before then. Bulgaria and UAE to follow

A tweet from Andrew Rhomberg of Jellybooks confirms Storytel Italy will be launching “in a few months.” TNPS broke the story of Storytel’s Italy plans back in December – Storytel dots the ‘i’s with an Italy launch pending, having just opened in India – but when Jane Friedman an Porter Anderson of the Hot Sheet Read More …

Storytel Q4 revenue up 27% in Q4. Streaming revenue up 42%. Subscribers up 48% to 533,000. 15 countries by end 2018

While not yet in profit, Storytel has made impressive gains over Q4 2017, with overall revenue up 27% on the period, while streaming revenue rose 47%. CEO Jonas Tellander confirmed total subscribers now at 533,400, in keeping with a TNPS estimate last month. Storytel has 300,000 Swedish subscribers, a further 250,000 beyond and is aiming Read More …

Storytel has 300,000 Swedish subscribers, a further 250,000 beyond and is aiming for thirty countries

The audiobook subscription service Storytel announced this past week that it has surpassed 300,000 paying subscribers in its homeland Sweden, with Swedes listening to almost 100 million hours in 2017, compared with 65 million hours the year before. In November Storytel reported being just below 300,000 with a total of 530,000 subscribers, since when it Read More …