Google and Snapchat lead the way in driving publisher revenues

A constant theme here at TNPS is the importance of publishers taking a holistic approach to the business, and looking at and learning from adjacent industries. Publishing is a broad term, of course, so the headline that Google and Snapchat, according to a Digiday survey, are driving publisher revenues does not refer specifically to book Read More …

Why social media will drive the nascent ebook markets

“When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar,” writes Felix Richter over at Statista. “Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.” Today Snapchat is the Read More …