Arabs don’t read, and other nonsense. Why the MENA market is an exciting prospect

The Second Arab Reading Challenge has just wound up. Twenty-five nations took part. Seven million students from 40,000 schools supported by 75,000 teachers. The challenge? To read fifty books a year. And in the United Arab Emirates alone 300,000 students completed the task. So much for the idea that Arabs don’t read. And yet… There’s Read More …