Global publishers – social media is not your enemy
What is up with the youth of today? Don’t they understand that reading is something you have...
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Tag: #BookTok
TikTok, forecast to reach 1.8 billion monthly active users by end 2022, is the search engine of choice for some
Book publishers are by now acutely aware that TikTok’s BookTok has become a major channel...
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A reprinted 1934 book going viral on BookTok sends an unequivocal message to publishers sitting on backlists and to publishers who still think the internet is the enemy of reading
A BookTok clip about Cain’s Jawbone has had 4.2 million views, gained over 1 million likes, has...
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