US – print book sales continue to decline. So where is the #BookTok boom the industry loves to get so excited about?
And yet book sales are down. Meaning a) that 4.176 billion of those BookTok views resulted in no...
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Tag: #BookTok
Montana’s ban on TikTok should have publishers deeply worried. This is likely the beginning of the end of the #BookTok gravy train
TikTok will fight its corner in the US courts, but if that fails, either TikTok will be banned or...
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Global publishers – social media is not your enemy
What is up with the youth of today? Don’t they understand that reading is something you have...
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TikTok, forecast to reach 1.8 billion monthly active users by end 2022, is the search engine of choice for some
Book publishers are by now acutely aware that TikTok’s BookTok has become a major channel...
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A reprinted 1934 book going viral on BookTok sends an unequivocal message to publishers sitting on backlists and to publishers who still think the internet is the enemy of reading
A BookTok clip about Cain’s Jawbone has had 4.2 million views, gained over 1 million likes, has...
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