Sweden’s subscription model faces its biggest challenge yet as Bonnier and Storytel go to war

It was a confrontation waiting to happen, and perhaps the real surprise here is that it hasn’t happened sooner. Storytel has long since established itself as the market leader in audiobook subscription, and an essential component of any publisher’s marketing strategy. Not least of the Swedish publishing giant Bonnier. But from the day Bonier launched Read More …

Sweden’s Bookbeat grew 163% to 150,000 in 2018. Targets 250,000 subscribers by end 2019

Swedish streaming service Bookbeat may have put the UK on hold, but it’s still battling for market share in Finland, Germany and homeland Sweden, with Finland performing well. In an interview with Sweden’s Boktugg, Bookbeat CEO Niclas Sandin intimated he expected more growth from Germany in 2019 and that together Germany and Finland might exceed Read More …