Storytel breaks new ground with commercial collaboration with Sweden’s Avanza to offer business audiobooks

Sweden’s banking and finance company Avanza has long offered financial advice via podcasts, so it was only natural that, when Storytel cast its eye over the Swedish audio landscape for untapped niches it should alight on the private finance sector.

Storytel takes the next step in its commitment to business literature by launching a unique collaboration with Avanza. This is the first time Storytel initiated an original collaboration with a commercial operator.

Joakim Tholén of Storytel Publishing explained in a press release,

The interest in private finance is growing, but we felt that there was no comprehensive school about personal finance in the audiobook world. Therefore, we have applied for a knowledge-bearing actor who can create unique series together with Storytel. Avanza is exactly the partner we have been looking for and I am proud that Storytel’s original issue continues to break new ground in the publishing industry.

The popular Avanzapodden podcasts of savings economist Johanna Kull and stock market expert Nicklas Andersson had already demonstrated the public interest, so as Kull explained, the approach by Storytel to collaborate was welcomed with open arms.

We are always looking for new channels to share our knowledge and it is great fun that we can now also reach the broad target group that is available at Storytel. It is an exciting collaboration where with the audio books we now have the opportunity to help even more people get a better view of their personal finances, and hopefully also inspire them to take the next step in their savings.

The collaboration takes the form of two new launches later this year that will be exclusive to Storytel.

Sparskolan (The Savings School) is a nine part series written and narrated by Johanna Kull that launched on Storytel this week.

It will be joined by Aktieskolan (The Share School) which takes the form of a ten part series written and narrated by Nicklas Andersson.

Storytel notes in its press release that is has,

since 2016 produced stories for adults and children who are written directly for sound. Storytel’s own publishing business also publishes non-fiction, including summary business literature published in a shorter audiobook format in about 30 minutes.

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