The Mattel-OpenAI Partnership: A Wake-Up Call for Trade Publishing
Mattel-OpenAI's AI toy partnership challenges trade publishing to embrace AI for interactive storytelling or risk obsolescence.
Jun 16, 2025 | AI, Children's Books, Publishing Brief, Publishing Controversies
Mattel-OpenAI's AI toy partnership challenges trade publishing to embrace AI for interactive storytelling or risk obsolescence.
by Mark Williams | Jun 27, 2025 | AI, Piracy, USA | 0 |
Authors and publishers in Europe and elsewhere complacently thinking it won’t matter to them need to think again. Unless they want to stop their sales to the USA.
Read Moreby Mark Williams | Jun 24, 2025 | Audiobooks, Ibero-America, Latin America, Romania | 0 |
We are not here to explore. We are here to win market share.
Read Moreby Mark Williams | Jun 21, 2025 | Africa, AI, Digital subscription | 0 |
Africa’s book market hits $7B in 2025, with AI driving growth to $18.5B potential. UNESCO report highlights opportunities, challenges, and digital innovation.
Read Moreby Mark Williams | Jun 17, 2025 | AI, Digital subscription, Film & TV, Publishing Brief, Publishing Controversies | 0 |
Why publishing must learn from TV’s streaming milestone and embrace AI-powered subscription models before tech disruptors claim the future.
Read Moreby Mark Williams | Jun 16, 2025 | AI, Children's Books, Publishing Brief, Publishing Controversies | 0 |
Mattel-OpenAI’s AI toy partnership challenges trade publishing to embrace AI for interactive storytelling or risk obsolescence.
Read Moreby Mark Williams | Jun 14, 2025 | AI, Indonesia, S.E. Asia | 0 |
Indonesia plans systematic translation of its classics—could AI accelerate global reach? A hybrid human/AI model may make multi-language publishing viable for emerging markets.
Read Moreby Mark Williams | Jun 14, 2025 | South Korea, Taiwan | 0 |
Deputy Culture Minister Sue Wang has positioned the collaboration as a launchpad for expanded partnerships between Taiwan and South Korea across publishing, television, film, and video gaming industries.
Read Moreby Mark Williams | Jun 14, 2025 | Arab publishing, MENA publishing, Syria | 0 |
An exciting time for Syrian authors and other publishing industry stakeholders not just to rebuild, but to reframe Syrian publishing for the twenty-first century.
Read Moreby Mark Williams | Jun 9, 2025 | MENA publishing, Middle East, United Arab Emirates | 0 |
While other countries may not have the UAE’s resources or govt. commitment to publishing to match the model in full, there’s much to be learned here.
Read Moreby Mark Williams | Jun 9, 2025 | Africa, Arab publishing, MENA publishing, Sharjah | 0 |
Almost everyone here learns Arabic as a second or third language, and often it’s their first written language, but I struggle to find anyone here who sees Arabic as language of the arts.
Read Moreby Mark Williams | Jun 8, 2025 | Children's Books, illustrations | 0 |
A testament to the enduring power of children’s book art – where storytelling, culture, and emotion intertwine.
Read Moreby Mark Williams | Jun 7, 2025 | Book Fairs, Bulgaria, Georgia | 0 |
The event shouts out the region’s growing cultural synergy amid geopolitical tensions.
Read Moreby Mark Williams | Jun 7, 2025 | AI, Publishing Brief, Publishing Controversies, Uncategorized | 0 |
The latest PwC report is bad news for the Luddite Fringe.
Read Moreby Mark Williams | Jun 4, 2025 | AI | 0 |
It’s time trade publishers got off the comfy fence and started dealing with reality.
Read Moreby Mark Williams | Jun 2, 2025 | Translations | 0 |
Translation is about much more than converting words from one language to another.
Read Moreby Mark Williams | Jun 2, 2025 | Comics, Film & TV, Publishing Brief | 0 |
with audiences more discerning (and older film-goers like me wedded to C20 characters that Marvel and DC have lately walked away from) and competition fiercer than ever, success is far from guaranteed.
Read Moreby Mark Williams | Jun 2, 2025 | IBBY, Indigenous Languages | 0 |
Under the theme “Listening to Each Other’s Voices,” the Congress will explore inclusivity, representation, and sustainability through keynote speeches, workshops, and peer-led discussions.
Read Moreby Mark Williams | Jun 1, 2025 | Audiobooks, Digital subscription, Spotify | 0 |
For publishers, the lesson is clear: consumer choice in payment systems isn’t just fair – it’s profitable.
Read Moreby Mark Williams | Jun 1, 2025 | Book Fairs, Europe, Romania | 0 |
“Years later I slipped it into the Kindle store one day and, despite it being written in the first person as a twelve year old Romanian girl in WWII, it sold a quarter million copies.”
Read Moreby Mark Williams | Jun 1, 2025 | Africa, IP Rights, Nigeria | 0 |
A bold step forward in the fight against piracy and the push for stronger protections for literary professionals.
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