In a country of 800 million internet users, getting historical documents digitised and online is essential not just for posterity by preserving valuable historical texts, but for the future of the country.
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India is at just 52% internet penetration, meaning around 630 million Indians have not yet begun using the internet. But that’s to miss the exciting point that anywhere between 750 million to 800 million Indians are already online.
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2024 is looking likely to break book fair records around the globe.
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Congratulations to the CIBF organisers on keeping the online presence up to date throughout each day, for the benefit of those unlucky enough not to be there in person.
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“It isn’t simple so much as it is elegant: to localize an internationally recognized intellectual property to bring in more fans.”
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Last year the fair pulled in 2.6 million visitors that spent the USD equivalent of $4 million.
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500,000 visitors spent $600,000 at Vijayawada last year.
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“We were not even aware of manga until last year, when many people came requesting them. Now about 85% of our sales are in manga.”
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The thing with India is, it’s a big country with over a billion people, which means big book fairs can be happening at the same time. And I do mean big.
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The global markets do not care about our western publishing calendar. It’s business as usual...
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300,000 visitors, $240,000 sales. So a pretty middle-range fair by Indian book fair standards. Not...
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“The experience goes beyond the numbers. It’s about building a tradition of shared stories and...
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