As a sub-genre becomes saturated, publishers must pivot to new genres to stay relevant. The current interest in horror and dystopian AI presents an opportunity, but it also comes with the risk of market saturation if not managed carefully.
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Paid podcasting is nowadays so much a part of the industry, that it’s hard to imagine that, as recently as 2019, many were sniggering as Morten Strunge launched Podimo with the crazy idea that consumers might hand over actual money to listen to a mere podcast.
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This hybrid approach, combining subscription and ad-supported models, is expected to provide...
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“Much of the 14th China International Digital Publishing Expo – which had huge numbers of publishers and thinkers present – focused on AI. Not because it was an AI-Expo, but because China has simply got on and embraced the technology” – Nadim Sadek, Shimmr.
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At the best of times, events like these, on the notional margins of publishing civilisation, go barely noticed, and how much more when they come at a time when all eyes are on the behemoth that is the Buchmesse.
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