Mapping the New Normal: Big Bad Wolf goes hybrid per TNPS forecast

Western publishers would do well to look beyond the remaindered books and see the bigger picture. After a year in pandemic-induced limbo the book-selling phenomenon that is Big Bad Wolf finally returns to in-person events this month, but with a twist. Launching in Malaysia today (April 1-12) the in-person event, under strict hygiene controls as … Continue reading Mapping the New Normal: Big Bad Wolf goes hybrid per TNPS forecast