And yet book sales are down. Meaning a) that 4.176 billion of those BookTok views resulted in no sales, and b) those 24 million sales that did happen were not additional sales for the industry. They were sales that didn’t go to another author/publisher. “The summer is turning out to be a tough one for … Continue reading US – print book sales continue to decline. So where is the #BookTok boom the industry loves to get so excited about?