One might excuse the digital resistance for their reluctance to move with the times given India is at just 54.2% internet penetration. What point digital when barely half the country is online? But hold on. This is India, a land of 1.4 billion people, meaning that 54.2% equates to 755 million people online – more … Continue reading India: “a very good year”, “extraordinary”, “best ever” – or “publishers facing starvation”. A tale of two publishing strategies (spoiler, one didn’t involve digital)
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