A BookTok clip about Cain’s Jawbone has had 4.2 million views, gained over 1 million likes, has attracted 5.300 comments and has been shared over 36,000 times on rival social media platform Whatsapp. First the history: Published originally in 1943, a puzzle book written by a crossword setter made headlines nine decades ago, but has … Continue reading A reprinted 1934 book going viral on BookTok sends an unequivocal message to publishers sitting on backlists and to publishers who still think the internet is the enemy of reading