Wattpad Brand Originals launched as 45% of Wattpad’s Gen Z users say they do not watch traditional TV. Publishers, keep up - The New Publishing Standard

Wattpad Brand Originals launched as 45% of Wattpad’s Gen Z users say they do not watch traditional TV. Publishers, keep up

For Millennials and Gen Zers … subscription isn’t the New Normal. It’s just normal. Baby-Boomers, Generation X, Generation Alpha, Millennials, Digital Natives… It’s sometimes hard to know who’s who and who was when in the shifting sands of social stratification, but Wattpad is always clearly focussed on who its main users and audience are. So … Continue reading Wattpad Brand Originals launched as 45% of Wattpad’s Gen Z users say they do not watch traditional TV. Publishers, keep up