Sweden sees book sales rise by 7.4% value and 20% volume this year, led by digital subscription (+32%). Pre-Christmas, 60% of consumption is now digital

Sölve Dahlgren: “Can regular sales channels make up their losses and thereby increase book sales in total to a new record level? Or will Christmas 2020 be the period when the digitisation of the Swedish book market reaches a tipping point? The Swedish Publishers’ Association released interim figures for the year in time for the … Continue reading Sweden sees book sales rise by 7.4% value and 20% volume this year, led by digital subscription (+32%). Pre-Christmas, 60% of consumption is now digital