We should also be clear that the virtual Frankfurt is no fake, but rather the new reality. Even if the pandemic miraculously disappears in November there will be a virtual Frankfurt hereafter. You can’t put the digital genie back in the bottle A sobering op-ed from the UK trade journal The Bookseller’s Philip Jones this … Continue reading “’#fakefurt’ risks becoming just a moment that over time becomes a season and then a continuum” – Philip Jones, The Bookseller, on the digital Buchmesse