Selling English-language books in Cambodia, Big Bad Wolf Phnom Penh draws a crowd of over 50,000 in first four days. Lessons here for publishers

Big Bad Wolf debuted in Cambodia this past week, taking one million English-language books to the capital Phnom Penh, in an event that will finish January 20. In a departure from the standard 24 hour event, Big Bad Wolf Phnom Penh is open 9am to midnight, reflecting uncertainty about how the Cambodia debut would be … Continue reading Selling English-language books in Cambodia, Big Bad Wolf Phnom Penh draws a crowd of over 50,000 in first four days. Lessons here for publishers