It was back in 2015 that China jumped the US to take top spot for the most cinema goers. Hardly surprising, given China’s 1.4 billion population. But the film industry wallowed in the complacency that in dollar terms – the only metric that matters for some – the US was unassailable. Not any more. The … Continue reading As China prepares to leapfrog the USA as the world’s largest film market next year, publishers should take notice