It also seemed so unlikely, even in 2015, ten years after Storytel was founded. Back then Storytel was just getting into its stride in Sweden, and making its first tentative forays in the audiobook markets of other countries, somehow convincing publishers that the unlimited consumption model could actually pay. Fast forward to 2020 and Storytel … Continue reading Subscription accounted for 48% of Sweden’s book sales in 2019 as print book sales fell. The tipping point nears